YOUR NEW FINANCIAL PLAN
A detailed profit and loss statement for each channel – and for each store location and catalog title – gives you the best handle on resource allocation
News
Instant service: Advantages of real-time messages
As an increasing number of people are choosing to shop online and new dot-com merchants are cropping up every day, the competition for business is hotter
at deadline
PLAYBOY SELLS COLLECTORS’ CHOICE CATALOG Four months after putting its Collectors’ Choice Music and Critics’ Choice Video catalogs on the market, Playboy
…but lots of interest in e-mail
E-mail marketing among business-to-business catalogers appears to be gaining momentum. Half of the b-to-b catalogers surveyed in the 4th Annual Electronic
STAFFING: Cataloger labor crisis
Mailers face worker shortages at all levelsFor San Jose, CA-based telephony products cataloger Hello Direct, being located in Silicon Valley has its advantages.
YOUR NEW BRAND IMAGE
What you need to know to successfully position your brand for a unified image across various selling channelsIn today’s selling environment, there’s no
TECHNOLOGY: By the sound of your voice
Mailers debate voice-based systems’ promise for e-commerceVoice-based technology, some believe, is the next big thing in e-commerce. From voice-recognition
EXCHANGES: Sharing less with their rivals
Some exchange less because fewer competitive lists are availableAre catalogers becoming reluctant to share names with their competitors? Opinions of sources
MARKETING: New flavor at W-S
Williams-Sonoma announces new chief, new plansWith Williams-Sonoma developing a multichannel brand concept that blurs its approach to catalog, retail,
MANAGEMENT SOFTWARE REVIEW: Wendell August on Terno Velocity
Wendell August purchased the Terno Velocity product from Boardman, OH-based Terno & Associates in January 1999, with the majority of its installations