LIST ROUNDTABLE: Time to pay brokers differently?
Is the traditional brokerage commission structure outmoded? The most recent Catalog Age benchmark survey on lists shows that more respondents than ever
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Magellan’s explores Web growth
Ferdinand Magellan was killed while trying to sail around the world. The 10-year-old travel gear cataloger Magellan’s is trying to make a killing by navigating
Herb farmers’ adventures in multichannel
You don’t have to be big to go multichannel. Fredericksburg Herb Farm, a 15-year-old company with sales of less than $5 million – and with just 30 employees
Web marketing is Kids Stuff
A year ago, the Website of $16.7 million children’s products mailer Kids Stuff was still in the conceptual stage. But by the first quarter of 2000, the
CUSTOMER SERVICE: Is service suffering?
The lure of the Web may cause mailers to put the back-end on the back burnerSuperior customer service has always been a basic tenet of catalog shopping.
venus swimwear
Reviewed May 3, 10:00 a.m., Explorer 4.5 (www.venusswimwear.com)when you enter the Venus Swimwear home page, a photo of the current print catalog appears,
speedo
Reviewed May 4, 2:00 p.m., Explorer 4.5 (www.speedo.com)the splash page for the Speedo site comes up with a claim that this online store is “the fastest
YOUR NEW MANAGEMENT STRUCTURE
The e-commerce revolution is rapidly changing the structural dynamics of direct marketing managementThe e-commerce explosion over the past five years
GETTING PERSONAL…with Terry Jukes
Q: What was your first job out of college?A: I was a management trainee at Hertz Corp. and spent my first day on the job washing cars. Fresh from grad
Tilley junior redesigns Tilley Endurables
It takes nothing away from Alison Tilley, vice president of marketing and merchandise at Tilley Endurables, to suggest that she may have inherited at