Life after Genesis Direct: Warren Struhl launches another venture
Despite losing tens of millions of dollars in venture capital with his 1995 catalog start-up, Genesis Direct, Warren Struhl apparently had little difficulty
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Hickory Farms’ new direct focus
A 20-year decline in store sales used to kill a company. But for Maumee, OH-based Hickory Farms, the retail downturn has had a revitalizing effect.The
DIGITAL LEADERS: Going digital lets S&S Worldwide reuse images in multiple titles
As an educational supplies, recreational products and therapeutical items marketer, Colchester, CT-based S&S Worldwide casts a wide net. The multititle
north shore swimwear
Reviewed May 2, 1:00 p.m., Explorer 4.5 (www.northshoreswimwear.com)the North Shore Swimwear site has plenty of bells and whistles to entice the online
BUSINESS-TO-BUSINESS: Outbound efforts pay off
Expanding into field and phone sales boosts first-quarter resultsBusiness-to-business mailers that are beefing up their outbound telemarketing and field
The start of start-ups
This month’s questionHow did you get the idea to start your catalog, and what were your first steps?A good idea for a business can come from anywhere.
DMA catalog members dropping
The number of catalog companies that belong to the Direct Marketing Association has decreased less than 6% over the past three years. But while catalogers
Being a leader in dot-com times
It’s a dot-com world, incredibly fast-paced and ever-changing. And as a result, traditional catalogers are being threatened by new competition that doesn’t
WHAT ABOUT YOUR OLD BUSINESS?
`New’ is nice, `multichannel’ is trendy…but guess what? The print catalog channel has lots of life left in itThe press is full of stories predicting
Smithsonian planning `digital convergence’
Believing it’s a sleeping giant in terms of its online revenue-producing potential, the 154-year-old Smithsonian Institution is taking steps to develop