MARKETING STRATEGIES: Delia’s growing pains
Teen marketer overreaches and hits a snagOnce the model marketer for Generation Y, the seven-year-old trendy teen apparel marketer Delia’s has stumbled.For
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The 10 BEST Catalog Covers
No doubt, we all remember some of our favorite catalog covers: those covers that stood out in the mail, made us smile, made us curious, and most important,
E-COMMERCE: No ‘Net taxes-for now
Commission wants freeze till 2006On April 14, the Advisory Commission on Electronic Commerce (ACEC), a congressionally appointed group of legislators
STRATEGIES: Catalog execs launch Prefer.com
Backed by Tweeds catalog founder Ted Pamperin and Delia’s founder Stephen Kahn, Internet portal Prefer.com went live on April 12. The site features advice
shoe websites
www. stevemaddenReviewed April 19, 12 noon, ExplorerFor all those naysayers who think the Web is impersonal and cold, please defer to the Steve Madden
U.S. business 2000: catalog & internet purchasing trends
PART I: Print catalog purchasing trendsThe numbers prove it: Most American businesses are mail order catalog shoppers. Catalog Age’s U.S. Business 2000
FRAUD REPORT: ID thievery is on the rise
And identity theft is easier, thanks to the ‘NetAlthough e-commerce is boosting economic development, the Web is also fueling identity theft, or using
MERGERS AND ACQUISITIONS: Few first-quarter deals
Are investors, dot.coms still interested in catalogs?Despite widespread and growing interest in catalogers from pure-play Web marketers and private equity
BRANDING: Creating the right logo
What should I consider when designing or redesigning a logo?Glenda Shasho Jones: The following 10 points can help you design a new logo, or redesign an
DIVESTITURES: F&G selling two units
To focus on its core horticultural business, $370 million multititle cataloger Foster & Gallagher will try to sell its $68 million children’s group and