ELECTRONIC LISTS: Getting e-permission
E-mail co-ops demand opt-in proofJust as the launch of cooperative databases such as the Abacus Alliance in the mid-’90s resulted in catalog shoppers
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TOY STORY
Despite some well-publicized snafus regarding holiday fulfillment, if last year’s momentum continues, online toy sales should reach $1.6 billion by 2002,
`What should I consider before launching an online ad campaign?’
Before getting involved in any kind of marketing activity, get a firm grasp of three key factors: objectives, expectations, and resources. Objectives
BUSINESS-TO-BUSINESS: Slipping a bit
Fewer grow bottom line compared to previous yearSales of technology equipment to small and midsize businesses gave a fourth-quarter boost to many of the
Why not motivate them while we’re at it?
We’re under siege. So what?The catalog business is fragmenting itself, with dot.com appendages cannibalizing business from paper siblings…and, we hope,
SERVICE With a CYBERSMILE
By reducing shopping cart abandonment and boosting retention, automated customer service solutions can pay for themselves within monthsWhen Office Depot,
FOCUS: BABAY PRODUCTS – ibaby.com
Reviewed Jan. 25, 2:30 p.m., Explorer 5.0 (www.ibaby.com)an offshoot of iVillage.com, an online community for women, iBaby bills itself as “the baby everything
ACQUISITIONS: Lillian Vernon buys Rue de France
After more than 49 years in the catalog business, Rye, NY-based Lillian Vernon Corp. is making its first-ever acquisition. On Feb. 21, the gifts and home
`No thanks’ to lemonade
I read your recent Editor’s Page in the March 1 edition (“Let’s make lemonade,” page 21). It would be very kind of you and your colleagues to leave the
ONLINE AUCTIONS: Going once, going twice…
When it comes to online auctions, consumer Websites such as eBay and Yahoo are grabbing most of the spotlight. But business-to-business auctions are becoming