BROKERAGE: Brokers: how many to use?
Opinions differ about the number of list brokers you really needFollowing the conventional wisdom that two brokers will find more lists than one will,
News
Pondering postal price hikes
This month’s questionHow will the proposed postal rate hike affect your catalog circulation and projections?Not surprisingly, most of the small catalogers
MERGERS AND ACQUISITIONS: Bargain investments
Private equity firms buying into b-to-b catalogs account for top dealsEveryone likes a bargain – including private equity investment firms. And that explains
FOCUS: BABY PRODUCTS – the natural baby catalog
Reviewed Jan. 25, 1:15 p.m., Explorer 5.0 (store.yahoo.com/naturalbaby/naturalbaby.html)a friend of The Cybercritic’s who was intent on raising a child
Building a Better Brookstone
As a gadgets marketer with “innovation” as its tag line, Brookstone in the past few years has innovated:- an electronic barbecue fork- a hair dryer that
`Hit and run,’ he says
(This letter is in response to the Backword story “…and a service sleeper” from our January issue)As a premier publication in and of the direct marketing
at deadline
LOOK OUT, HERE COMES SPIEGEL Spiegel Inc. continued its yearlong-plus comeback in high style by announcing a 78% gain in fourth-quarter earnings per share.
MULTICHANNEL MARKETING: DOT-COMS HIT THE MAIL
Online marketers Rx.com, Red Envelope launch print catalogsWhile many catalogers see their future in e-commerce, two online marketers are looking in the
APPAREL: market leaders – L.L. BEAN
For decades, everyone wanted to be as good as L.L. Bean. But over the past three years or so, Bean hasn’t been getting as many accolades as it used to.
APPAREL: statistical overview
introductionThis month, we debut a series of in-depth market sector reports for the catalog industry. This first 10-page report covers the consumer apparel