Lillian gambles on recruitment
Rye, NY-based gifts cataloger Lillian Vernon isn’t relying on Lady Luck when it comes to recruiting employees for its Las Vegas call center. Instead,
Rye, NY-based gifts cataloger Lillian Vernon isn’t relying on Lady Luck when it comes to recruiting employees for its Las Vegas call center. Instead,
In its apparent quest to sell to consumers who have no interest in producing their own paper or making their own soap, the catalog arm of New York-based
Gifts and novelties cataloger Oriental Trading Co. started the year with a new growth initiative, fueled by recapitalization from a private investment
Reviewed 1/7/00, 4:30 p.m., Netscapejust when I think this might be a snappy Website, I see a notice announcing “Last updated 9/14/98.” For shame, 3S!
Cataloger/retailer launches two books, plans thirdSure, Nordstrom is heavily promoting its shoe Website with a national print and TV ad campaign, but
Trendy clothes are hard to find in catalog apparel. Experts agree that by and large shoppers have come to expect more conservative and comfortable-fitting
I read your recent editor’s page in the March 1 edition (“Let’s make lemonade,” page 21). It would be very kind of you and your colleagues to leave the
How do you use creative to keep your brand image consistent across multiple channels?David Christenson: With the rush to get online and the pressure to
Throughout much of the 1990s, Victoria’s Secret took pride in cluttering customers’ and prospects’ mailboxes with countless editions of its catalogs.
This letter concerns an error in an article in your February issue, “Out with overstocks.” The author, Paul Miller, interviewed Paul DeMartinis of our