News

Gifts and novelties cataloger Oriental Trading Co. started the year with a new growth initiative, fueled by recapitalization from a private investment

Rye, NY-based gifts cataloger Lillian Vernon isn’t relying on Lady Luck when it comes to recruiting employees for its Las Vegas call center. Instead,

Reviewed 1/7/00, 4:30 p.m., Netscapejust when I think this might be a snappy Website, I see a notice announcing “Last updated 9/14/98.” For shame, 3S!

In its apparent quest to sell to consumers who have no interest in producing their own paper or making their own soap, the catalog arm of New York-based

Trendy clothes are hard to find in catalog apparel. Experts agree that by and large shoppers have come to expect more conservative and comfortable-fitting

How do you use creative to keep your brand image consistent across multiple channels?David Christenson: With the rush to get online and the pressure to

Throughout much of the 1990s, Victoria’s Secret took pride in cluttering customers’ and prospects’ mailboxes with countless editions of its catalogs.

I read your recent editor’s page in the March 1 edition (“Let’s make lemonade,” page 21). It would be very kind of you and your colleagues to leave the

It’s been a bumpy road in recent years for this $1.37 billion cataloger of conservative casualwear. Having enjoyed rapid sales gains between 1992 ($697