A Cornerstone by any other name…
This letter concerns an error in an article in your February issue, “Out with overstocks.” The author, Paul Miller, interviewed Paul DeMartinis of our
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CIRCULATION STRATEGIES: Keeping their books in print
Not all mailers are cutting circulation – despite popularity of the WebAccording to research firm Boston Consulting, business-to-business Web transactions
GETTING PERSONAL: …with Randy Acton
Q. What was your first job out of college?A. I was a U.S. Army officer; after the service, I was the marketing director at Fort Knox (KY) Federal Credit
Some misconceptions about data mining
The very notion of being able to “mine” data conjures up an image of discovering a rare and valuable mineral in your database. But just as all that glitters
MULTICULTURAL MARKETING: Fingerhut’s Hispanic push
Cataloger invests in Hispanic mailer Empire Direct to expand in marketWhen general merchandiser Fingerhut Cos. began targeting the largely ignored Hispanic
BANKRUPTCIES: StyleSite files Chapter 11
Diplomat Direct Marketing bit off more than it could ultimately chew when it bought bankrupt women’s apparel cataloger Brownstone Studio in 1997, and
A `chicken or egg’ question
This month’s questionsDid you start out as a store or as a catalog? What made you decide to cross over to the other medium?The legend of the kitchen-table
SPIN-OFFS: Birth of a teen Venus
Venus Swimwear targets teens with new titleHoping to convert teenage girls into lifelong buyers, Jacksonville, FL-based swimsuit cataloger Venus Swimwear
E-MAIL MARKETING: Beware the spam blockers
Catalogers reaching out to their customers by e-mail have a new obstacle in their way: spam blockers. At least three e-mail providers – Yahoo!, Hotmail,
EXPANSION: NEBS and McBee team up
Acquisition lets both companies add sales channelsBy expanding its product line and introducing a 180-page catalog, business forms marketer McBee Systems