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Mark Fasold is executive vice president of Cornerstone Brands, the parent company of home decor, apparel, and travel accessories catalogs Ballard Designs,

Most industry observers agree that the relationship between list brokers and their clients has changed in recent years. But when we asked four brokers

Reviewed 1/7/00, 1:30 p.m., Netscaperight away, my expectations are high for this site, in that it is trumpeting its ranking in the top 50 Websites by

Selling apparel will never be an easy job. “Just when you think you’ve figured out exactly what your customers want, everything changes – sometimes overnight,”

Ten years ago, the Spiegel catalog was riding the working women’s wave into the ’90s. Sales soared for the self-dubbed “department store in print” as

President Donna Avery resigns; four titles to closeRivertown Trading Co. has undergone what some might call a millennial makeover. Donna Avery, president

Outsourcing list management vs. handling it inhouseFeb. 28 marked the end of an era for personalized gifts cataloger Lillian Vernon. The $264 million

There’s nothing minor about Bethel, CT-based Star Struck’s Minor League Baseball business.Thanks to the boom in Minor League Baseball attendance (a record

Investment firms seeking catalogsFor years catalogers have been pleading their case to the investment community: that their established brands and their

Computer mailers cool to consumersMore than 60% of U.S. consumers will own personal computers by the end of 2000, compared to 53% this year, according