Why not motivate them while we’re at it?
We’re under siege. So what?The catalog business is fragmenting itself, with dot.com appendages cannibalizing business from paper siblings…and, we hope,
News
MARKET TRENDS: Not computing
Computer mailers cool to consumersMore than 60% of U.S. consumers will own personal computers by the end of 2000, compared to 53% this year, according
BENCHMARK 2000: OPERATIONS
To satisfy customers’ need for near-instant gratification, many catalogers are investing in technology to provide better, faster service. For instance,
A sporting chance
Just as there’s more than one way to skin a cat, Dallas-based Collegiate Pacific has found that there’s more than one way to grow a business. For the
Can you spare a square?
The Rest Room World catalog hardly seems a source for consumer holiday gifts. But the Pleasantville, NJ-based company is on a roll with one item: its
APPAREL: market leaders – J.C. PENNEY
It’s never been a fashion innovator, and probably never will be one. But the $3.9 billion catalog division of retail giant J.C. Penney is an apparel leader
INTERNET STRATEGIES: THE SPIN-OFF PAYOFF
Distinct Internet units: the latest trend among mailersAdult entertainment marketer Playboy is doing it. So is children’s cataloger/retailer Right Start,
Y2K merchandise scored big in ’99
Even if your catalog didn’t peddle Y2K-themed candles, champagne flutes, or collectibles, millennial merchandise was ubiquitous in 1999. But did it sell?
MULTICHANNEL MARKETING: Sales teams field Web growth
B-to-b mailers emphasize the continued importance of the human touchForrester Research predicts that U.S. b-to-b e-commerce revenue will hit $1.3 trillion
APPAREL: statistical overview
BUYER DEMOGRAPHIC DIFFERENCESThe results of The NPD Group’s American Shoppers Panel show that catalog apparel buyers are from an older demographic group