STRATEGIES: More Bank books, more Bank bucks
In October ’99, when Robert N. Wildrick took over as CEO of Jos. A. Bank, the Hampstead, MD-based men’s clothier was suffering from flagging catalog and
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Why not motivate them while we’re at it?
We’re under siege. So what?The catalog business is fragmenting itself, with dot.com appendages cannibalizing business from paper siblings…and, we hope,
BENCHMARK 2000: OPERATIONS
To satisfy customers’ need for near-instant gratification, many catalogers are investing in technology to provide better, faster service. For instance,
APPAREL: market leaders – J.C. PENNEY
It’s never been a fashion innovator, and probably never will be one. But the $3.9 billion catalog division of retail giant J.C. Penney is an apparel leader
A sporting chance
Just as there’s more than one way to skin a cat, Dallas-based Collegiate Pacific has found that there’s more than one way to grow a business. For the
Can you spare a square?
The Rest Room World catalog hardly seems a source for consumer holiday gifts. But the Pleasantville, NJ-based company is on a roll with one item: its
INTERNET STRATEGIES: THE SPIN-OFF PAYOFF
Distinct Internet units: the latest trend among mailersAdult entertainment marketer Playboy is doing it. So is children’s cataloger/retailer Right Start,
Y2K merchandise scored big in ’99
Even if your catalog didn’t peddle Y2K-themed candles, champagne flutes, or collectibles, millennial merchandise was ubiquitous in 1999. But did it sell?
MULTICHANNEL MARKETING: Sales teams field Web growth
B-to-b mailers emphasize the continued importance of the human touchForrester Research predicts that U.S. b-to-b e-commerce revenue will hit $1.3 trillion
APPAREL: statistical overview
BUYER DEMOGRAPHIC DIFFERENCESThe results of The NPD Group’s American Shoppers Panel show that catalog apparel buyers are from an older demographic group