Practical and Sexy: Giving B2B Ecommerce Sites Just Enough B2C Zing
How do you add some B2C sex appeal to your B2B ecommerce platform, in a rational, cost-effective way? Here are some practical steps to show you how.
Customer Experience
Product Recommendations + Ratings and Reviews = Smart Purchase Decisions
Product recommendations and ratings and reviews are both an important part of the personalized customer experience. Using these two tactics allows your customers to make smart purchase decisions and keeps them loyal to your brand. Using ratings and reviews as a strategy helps leverage product recommendations to show high-rated products more often.
Delivering a Winning Customer Experience
This year, Multichannel Merchant set out to identify and recognize the leaders in customer experience—the companies that routinely excel at every phase of the ecommerce sales experience. These are their secrets to success
Understanding the Multi-Device Cart Abandoner
All roads on the path to purchase intersect in the shopping cart, the chaotic hub of ecommerce activity that represents the buying moment of truth. Here are a few ways to reach the shopper who plans to view their cart later on a different device.
The 7 Tenets of Personalization 3.0
Today’s digital marketer must be empowered to act on any kind of data from any source across channels to deliver relevant, individualized, one-to-one experiences for their key audiences in real time. Here are seven tenets of personalization 3.0.
Creating a Singular Voice Across All Touchpoints
For shoe and apparel brand Chinese Laundry, it is about having a singular voice across all touchpoints when reaching out to customers as a brand and manufacturer. See what Scott Cohn of vice president of ecommerce for Chinese Laundry had to say in this video.
You Need to Change The Way You Think About Personalization
Personalization is not just about beating the competition and making that ever elusive connection with your audience. See why you need to change the way you think about personalization.
Demanding Consumers Still in Driver’s Seat, UPS/comScore Study Finds
U.S. consumers are continuing to demand convenience, advanced mobile features, flexible shipping options and ease of product returns, according to the fourth annual UPS Pulse of the Online Shopper study.
True Fit to Personalize Online Fit Recommendations on katespade.com
kate spade new york and True Fit announced a partnership to provide personalized fit and size recommendations for kate spade new york branded apparel and footwear on katespade.com.
The High Cost of Back Orders
While you may decide not to take back orders because of cost and hassle, consider what goes into those costs and how many sales you’re leaving on the table.