Fulfillment

In direct marketing, people do judge a book by its cover

Marketers who see no need to concern themselves with operational or customer service issues, take heed: Good marketing cannot compensate for a bad customer experience.

Nature

Direct-to-consumer fulfillment provider/food gifts merchant Southern Fulfillment Services has acquired Gift Baskets Remembered, an e-commerce gourmet gift baskets company.

To handle increased demand for its Autobag and AirPouch materials, Automated Packaging Systems has expanded its manufacturing operations.

A successful telephone-selling program involves several steps. Learn how to equip your phone reps with the knowledge and skills to make the sale.

Peak-season sales numbers for 2009 moved in a positive direction overall and this is encouraging retailers to continue their proven strategies in the coming year, according to a recent Tompkins Supply Chain Consortium survey report.

When it comes to order fulfillment and customer service, most multichannel marketers keep it inhouse. Just 20% use an outside service for fulfillment,