retail logistics, supply chain optimization, retail supply chain

4 Steps to Make International Shipping Simple

| Melissa O'Malley

Selling cross-border has become a major moneymaker for corporations and small businesses alike. Still, many merchants find the thought of exporting daunting. Here are four simple steps to make international shipping a breeze

Premium Packaging Enhances the Customer Experience

| Tim Parry

In these days of fast shipping, customers expect their order to arrive on their front doorstep in a plain brown box with some bubble wrap and a receipt. But by creating a tremendous unboxing experience for the customer, some ecommerce merchants are creating a “wow” factor, which in turn leads to increased customer loyalty.

Week in Review: Macy’s Downfall Sends an Omnichannel Message

| MCM Staff

Despite all the doom and gloom news that came out of Macy’s, Inc. on Jan. 6, chairman and CEO Terry Lundgren said its omnichannel investments are paying off.

It’s hard to argue against that: In November and December, the company filled nearly 17 million online orders at macys.com and bloomingdales.com.

But Macy’s really has the same problem other omnichannel retailers are experiencing. They are sacrificing store-level salespeople at the expense of technology, and not finding a happy medium to make the omnichannel experience a positive one.