Editor’s Notebook: Black Friday and the Parkin’ is Easy

| Tim Parry

Managing Editor Tim Parry never thought he’d go to one mall and one shopping center with a major discount store on Black Friday and not have to deal with horrific traffic, angry mobs, and find a parking spot. Here’s more about Tim’s omnichannel Black Friday.

omnichannel checklist

3 Barriers That Stifle Customer Conversions

| Elan Sherbill

Ultimately, this path to ecommerce success is driven by improving the customer experience. Here’s why merchants need to remove certain barriers to customer conversion, which will create ways for increasing revenue.