Omnichannel, omnichannel fulfillment, omnichannel retail, omnichannel operations, ecommerce, retail ecommerce, Amazon, Amazon.com

Blurring the Lines Between Retail and Ecommerce

| Eric Lamphier

The challenge of blurring the lines between retail and ecommerce is magnified during the holidays. Here’s why breaking down the old silos and fully leveraging the material real estate, physical plant, people, and inventory in all distribution centers, stores, and hubs, is critical to improve fulfillment across the network as a whole.