Creating Predictability in a Chaotic Environment at ULTA Beauty

| Lori Mitchell-Keller

ULTA Beauty’s latest clienteling app is great for busy consumers that regularly buy cosmetics but don’t have time to go to a store. ULTA Beauty recognizes this by offering auto fulfillment of common items, like foundation or mascara. But they also use historical buying data to suggest other items the buyer might like based on their personal preferences.

How to Create a Global Operations Strategy

| Tim Parry

Whether or not you optimize your ecommerce site—and your operations—for the global shopper, the global shopper is coming to America. Here’s a look at how U.S.-based merchants can fine-tune their global operations and delight the global shopper.