To be successful, a cross-sell/up-sell program has to clearly answer very specific “what, who, why, when and how” questions. You may have the “what” right, but have you clearly documented the “who” or communicated the “why?”
Our roundtable participants were Chris Bradley, CEO of Cuddledown; Paal Gisholt, CEO of SmartPak; Guy van Rooyen, president of Donna Salyers Fabulous Furs; Susan Landay, president and CEO of Trainers Warehouse; Matt Glerum, president of TravelSmith Outfitters; Phyliss Mosca, president of Ulla Popken; Steve Voigt, CEO of King Arthur Flour Co.; Vicki Updike, president of Miles Kimball Co.; Margot Murphy Moore, CEO of 1-800-HOMEOPATHY; and Russ Gaitskill, president and CEO of Garnet Hill.
Is 3PL for you? Here’s how to analyze your current operations, as well as your options.
In these tough times with surging fuel surcharges and carrier rate increases, many shippers are left scratching their heads as to how they can save money. Here are five tips to help keep your shipping costs in check.
UPS announced UPS CrossBorder Connect, a ground freight service between the United States and Mexico designed to significantly ease heavyweight freight supply chain challenges for companies investing in cross-border trade.
Ever wonder how your inbound LTL (less than truckload) costs compare to other direct-to-consumer merchants? Come to the Operations Summit and find out.
Do you want to keep all channels in synch with your new order management system? Here are a few key points to remember.
There is no reason that a merchant should settle for an order management system that does not meet its needs or that results in a change to the way I conducts business in order to
Taking advantage of cross-selling and up-selling can maximize company profits and significantly enhance the overall customer experience by adding value to customers during inbound interactions and limiting the number of outbound calls potential and existing customer receive. Here’s four steps for effectively incorporating cross-selling and up-selling into your contact center
There are 32 selling days this holiday season vs. 30 last year in 2011. These extra selling days are good for business