Upwardly Mobile
World events have slammed us so hard in recent years that we no longer have the time or resources to indulge in Big Ideas. But in a buyers’ guide, with
World events have slammed us so hard in recent years that we no longer have the time or resources to indulge in Big Ideas. But in a buyers’ guide, with
Catalog Marketing manager, business-to-business Equivalent to a product manager in a consumer packaged goods environment, the marketing manager for a
In June 2003, Gardener’s Supply Company (GSC) celebrated its twentieth year in business by deciding to remodel its corporate headquarters in Burlington,
Two leading catalog printers, RR Donnelley and Quad/Graphics, in August found buyers for their respective parcel shipping consolidation businesses, RR
Quote Clarification While I enjoyed Mark Del Franco’s article on list exchanges (The Dos and Don’ts of List Exchanges, Aug. 1), I have to take issue with
Military Mailer Supports Our Troops Whether you’re in favor of or opposed to the war in Iraq, most people try to be supportive of the U.S. soldiers serving
For catalogers, returns are a fact of life. According to Richmond, VA-based operations consultancy F. Curtis Barry & Co., typical return rates range from
With an eye on spinning off its catalog business from its marketing and promotions division, New York-based Alloy on Aug. 5 named chief operating officer Jim Johnson chief financial officer.
Getting All Political on Us While I generally appreciate and certainly learn much from my subscription to Catalog Age, I wanted to bring to your attention
Companies that ship products directly to consumers have a problem that conventional retailers don’t necessarily have to consider: Their goods must withstand