RFID, Warmed Over
According to a popular myth circulating on the Internet, the new U.S. $20 bill contains a hidden RFID chip that will explode if the bill is microwaved.
Operations & Fulfillment
Orvis To Sue Dunn’s Over Alleged Copycat Catalog
Imitation is not the sincerest form of flattery for outdoor sporting gear and apparel cataloger Orvis. The Manchester, VT-based cataloger told CATALOG
Brave New Supermarket
THE LAST TIME I SAW something called a Future Store, it was an A&P that had been renovated into what was supposed to be a prototype for A&Ps to come though
Six Steps to Savvy Project Planning
I confess to struggling a bit with the best way to make this material useful. Budgeting for material handling equipment is so intimately tied to the specifics
Be Still, My Heart
What’s a product without passion? If you love it, you’ll buy it. At least, that’s what marketers would have us believe. The agency Jack Morton Worldwide
E Is for Easy
The e-tailing group has published the results of its 6th Annual Mystery Shopping Survey, conducted in the fourth quarter of 2003. Using ten must-have
Opinion and Response
The Lion Takes a Bite Regarding Herschell Gordon Lewis’s piece entitled Catalog Copy: Sticking My Head into the Lion’s Mouth Again (January issue), I
Another Roadside Attraction
Once upon a time, in the early sixties of the last century, a young fighter pilot named Sam Cutting III came home to Vermont from the U.S. Air Force and
Service and Style
COMMON WISDOM HAS IT that the 55-plus age group and the Internet are like apples and oranges they don’t mix well. But it’s not necessarily so. Appleseed’s,
Virtual Realpolitik
For all the talk about the importance of the Internet in this year’s elections, there’s been precious little research on just how much influence the Web