Once Upon a Time

| Ernie Schell

This column, my last on systems for Operations & Fulfillment, is about transitions. In the months to come, I’ll be writing on applications, but I want

Alloy cuts its loss

| MCM staff

Alloy Lessens Loss New York–Generation Y marketer Alloy (Nasdaq: ALOY) shaved off $7 million in losses for the quarter ended Oct. 31. Alloy reported

SUPER MODEL

| Jeff Behn

Oh, to sashay down a catwalk affecting an attitude of supercilious cool as the paparazzi gape in hushed reverence at your warehouse, which is absolutely

Smarter, Not Harder

| Jeff Kline

Lack of consumer confidence and a slowdown in spending have begun to hurt catalogers. After years of double-digit growth, in recent months many companies

opinion & response

| MCM staff

Offer Article Generates Response Your October cover article Making Them an Offer is overdue and welcome. For many years I’ve worked in direct mail and

Apocalypse, Now

| MCM staff

After terror came out of the sky on that beautiful September morning, we kicked into what has become, in our nation, predictable response mode outpourings

It’s in There

| Ernie Schell

Dream on, about the warehouse infrastructure that you’d love to have but can’t afford, about the new systems that you’ve been told will save you money