talking heads

| MCM staff

“Has the recent downturn in Internet stocks affected your business?”I don’t believe we’ve been affected at all, to tell the truth. We see no signs of

Patagonia, Holiday 1999

| Melissa Dowling

As a cataloger/retailer/wholesaler/Web marketer, Patagonia is indeed a multichannel powerhouse. And, judges said, the outdoor gear and apparel marketer’s

Obedience Training

| Ron Hounsell

When customer satisfaction is at stake, it doesn’t pay to stand out from the crowd. How to ensure that vendors comply with performance requirementsThe

Patagonia, Holiday 1999

| Moira Cotlier

At first glance, all the judges agreed, Patagonia’s cover image of two rock climbers scaling an enormous, icy rock face is “stunning,” “dramatic,” and

Tote Up the Tab

| Rama Ramaswami

Just as online retailers are getting the hang of the physical aspects of fulfillment, along comes another surprise: the sheer expense of the whole business.

CrossTalk

| MCM staff

XML is a hot favorite for e-commerce transactions, but universal usage standards remain elusiveA pianist can rely on hours of practice and his own neural

LEAP, CLICK, SHIP

| MCM staff

In his popular book The Fifth Discipline, business management guru Peter Senge describes what he calls the “Parable of the Boiled Frog.” If you drop a

a hero’s task

| MCM staff

At least once in your life, you will be charged with setting up a sizable direct-to-customer fulfillment operation in a short time. If you’re in the dot-com

Orvis Gift & Home, Holiday 1999

| Sabrina Home

With its front cover, Silver Award winner Orvis Gift & Home transports readers to a warm country setting. After all, who can resist Orvis’s adorable cover