PAPER, BRICKS & CLICKS: 10 STEPS TO CHANNEL INTEGRATION
The never-ending hype about e-commerce over the past few years has sent many catalogers and retailers speeding to produce flashy, attention-getting Websites.
Operations & Fulfillment
PARCEL DELIVERY: Ho-hum, another UPS rate hike
From a public relations perspective, United Parcel Service got lucky this year. Less than two weeks after announcing on Dec. 29 that in February it would
Alloy melds print and online
Catalogers offer everything from free shipping and handling to gifts with purchase to drive traffic to their Websites. But for Alloy, a $10 million marketer
RETURNS PROCESSING: Unfazed by online returns
That many catalogers are expecting big business from the ‘Net this holiday is no surprise. But with the projected increasesin Web shopping, mailers will
Orvis, The Sporting Tradition, Fall 1998
Come on, admit it. This is a darned cute cover (see bottom, left). Regardless of whether you’re a nerves-of-steel game hunter or a granola-crunching tree
Peanuts Shopper’s Selection, 1998 Spring-Summer
From bookends to pajamas to the obligatory T-shirts and baseball caps, the characters from the “Peanuts” comic strip appear on hundreds of items in Japanese
Patagonia, Winter 1998
When a marketer has won as many Annual Catalog Awards as Patagonia has over the past decade, it’s hard to come up with original words to describe this
PARCEL DELIVERY: Know your consolidator
Implemented in January, the U.S. Postal Service’s worksharing discounts for parcels drop-shipped into the nation’s 33,000 local post offices – destination
Paragon parent buys Popcorn Factory
Wand Partners, a private equity investment firm, on July 6 acquired Foster & Gallagher’s The Popcorn Factory for an undisclosed amount. Lake Forest, IL-based
Our brillliant ideas…
If we had a nickel for every time a Catalog Age staffer spouted off an idea for a new catalog, we’d have practically enough money to buy a new coffee