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FINGERHUT TO BUY ARIZONA MAIL ORDER, LAUNCHES YOUTH CATALOG Fingerhut, whose $1.5 billion catalog business sells predominately electronics, housewares,
Operations & Fulfillment
PC Zone gets down to business
Computer cataloger Multiple Zones International is tapping into the small office/home office (SOHO) market by mailing its first business-to-business catalog.
Patagonia, Fall 1997
The Patagonia catalog has always been about powerful imagery, and making that imagery grab the reader, tell a story, and sell a product. And throughout
Orvis: The Sporting Tradition, Fall 1997
Orvis proves it knows how to put a new spin on an old concept with this Gold Award winner. The sporting goods cataloger redesigned its offering, dividing
Overseas USPS service under fire again
Global Package Link (GPL), the U.S. Postal Service’s low-cost, high-volume international parcel delivery service, has become the subject of a new Senate
Outbound explosion
Many consumers don’t appreciate phone calls from the likes of aluminum siding marketers or survey groups during dinner. Business-to-business catalog buyers,
Paper prices to rise
Prices for coated groundwood, freesheet, and supercalendered (SC) paper grades are expected to rise on July 1 and possibly again on Oct. 1. Paper mills