Orvis: Old Dog with New Tricks

| MCM staff

Having been around since 1856, Orvis could qualify as an antique. But to prove that it’s anything but dusty and dated, the cataloger/retailer has spruced

opinion & response

| MCM staff

Somewhat Morphed at Us I’m sure you can imagine my surprise when I saw the article America’s Shopping Mall Morphs into Catalog Group in the January issue,

Opinion and Response

| MCM staff

A Gaffe of Biblical Proportions I would like to respond to your Backword item (Sell Me, Don’t Save Me, January issue) regarding our use of the Biblical

Orvis spruces up, launches spin-off

| MCM staff

Having been around since 1856, Manchester, VT-based Orvis could qualify as an antique. But to prove that it’s anything but dusty and dated, the cataloger/retailer

opinion & response

| MCM staff

It’s the Savings, Stupid Whoever took the potshot at the Sierra Trading Post catalog in the January Backword (Sell Me, Don’t Save Me) was clever but uninformed.

opinion & response

| MCM staff

Take a Stab at This Use of Catalogs You never know what will come up when you type mail order catalogs into an Internet search engine. A recent search

opinion & response

| MCM staff

Plane Crazy Publicity Stunt Some 73 years after Amelia Earhart became the first woman to fly across the U.S., a plucky dentist from Sonoma, CA, re-created

opinion & response

| MCM staff

Offer Article Generates Response Your October cover article Making Them an Offer is overdue and welcome. For many years I’ve worked in direct mail and

Apocalypse, Now

| MCM staff

After terror came out of the sky on that beautiful September morning, we kicked into what has become, in our nation, predictable response mode outpourings