Opinion and Response
Editorial Is Cool Beans I just wanted to take a minute to compliment you on the tenor and timbre of your March editor’s page essay (Same as the Old Boss?).
Shipping
Opinion & Response
As you can see from our front cover this issue, Catalog Age has come a long way in 20 years. Not surprisingly, many catalogers have also changed their
Operations and Management: The Back End Comes to the Forefront
In 1983, Reagan was in the White House, Dallas was on the TV, Michael Jackson’s Billie Jean was on the turntable, and mail order was still mail order.
Gentlemen Prefer Brown
More men than women use UPS as their shipping company when they buy online. Women like UPS, FedEx, and the USPS more than men do, and are more likely
Opinion and Response
CATALOGS WE LOVE Even if you never grasped the basics of the Dewey Decimal System, you’ve got to love the Gaylord catalog of furniture and supplies for
Opinion and Response
HAVING HIS SAY Steve Sorensen, menswear copy director of Warren, PA-based Blair Corp., on the importance of copy voice. Her voice was ever soft, gentle,
Operations and Management: Sophisticated Self-Service
If you’ve ever subscribed to the Book of the Month Club, you’re familiar with auto-replenishment: The customer places one order and then takes delivery
Wad-Waf’s Formula for Keeping Customers
OK, THAT COMPANY’S NAME may sound suspiciously like another you hear bandied about a lot these days, but we promise you it isn’t that one. Wad-Waf is
Opinion & Response
A Site for Sore Eyes We thoroughly enjoyed your article Keeping Content in Context (December). We recently redesigned our Website to make it easier for
Opinion & Response
Frodo Doesn’t Really Live, You Know Tying in with the release of the second film in the Lord of the Rings trilogy, the holiday catalog from collectibles