Shipping

Having been around since 1856, Manchester, VT-based Orvis could qualify as an antique. But to prove that it’s anything but dusty and dated, the cataloger/retailer

It’s the Savings, Stupid Whoever took the potshot at the Sierra Trading Post catalog in the January Backword (Sell Me, Don’t Save Me) was clever but uninformed.

Between renting and paying the utilities for the distribution center, employing and training customer service and fulfillment staff, maintaining the machinery,

Take a Stab at This Use of Catalogs You never know what will come up when you type mail order catalogs into an Internet search engine. A recent search

Plane Crazy Publicity Stunt Some 73 years after Amelia Earhart became the first woman to fly across the U.S., a plucky dentist from Sonoma, CA, re-created

Offer Article Generates Response Your October cover article Making Them an Offer is overdue and welcome. For many years I’ve worked in direct mail and

Pregnant Pause for Baby Catalog Requests I want to thank you for the wonderful resource you provide via the Catalog Age Website. I am amazed by the amount

Sour on Service I am a subscriber to Catalog Age and an inveterate catalog shopper. I was also the owner of a mail order fabric business, Jelhlor Fantasy