opinion & response
Consensus on Collage Covers Regarding your May article Creating Covers That Captivate, we actually thought about doing a cover a little more than a year
Shipping
opinion & response
Word on the Sheet In your April Backword (Sheets Fit Only for a King or Queen), I found your jab at cataloger Anthropologie for not stocking full- or
OrderTrust Shuttered
OrderTrust, a direct marketing services provider based in Lowell, MA, has ceased operations and terminated approximately 60 employees. A small staff remains
Our First Time
SHERRY CHIGER, EDITORIAL DIRECTOR The name of the catalog escapes me it was 20 years ago, after all, back when I was in college but I’d mailed away for
The Cybercritic: Chef Direct
Reviewed Jan. 3, 2 p.m., Explorer 5.0 (www.chefdirect.com) Chef Direct promises Wholesale prices direct to you! but the site needs to deliver a little
The Cybercritic: Chefwear
Reviewed Jan. 5, 3 p.m., Explorer 5.0 (www.chefwear.com) Chefwear believes that even laypeople have the right to don puffy white hats in the kitchen.
Outward Bound
Every April, it’s travel time for the editors of Operations & Fulfillment. That’s when we scurry around the country visiting five trade shows in four
Organic growth
While a number of catalogs such as SelfCare and Patagonia have sold organic-fiber products for years, many smaller mailers selling organic clothing are
Orvis, The Sporting Tradition, Fall 1999
In years past, the Catalog of the Year was actually awarded to the cataloger of the year: the catalog company that best exemplified the qualities necessary
Orvis, The Sporting Tradition, Fall 1999
“How cute!” exclaimed a judge upon seeing the snow-speckled black Lab puppy on the cover of Orvis’s fall Sporting Tradition catalog. The cover is compelling