Having an accurate view of your customers – likes and dislikes, behavior, demographics, etc. – is critical to success in retail. Customers want personalization and relevance, but how does this happen as 3P cookies go away? Learn about the importance of people-based marketing as part of a holistic identity strategy in this new reality.
A massive shift to ecommerce has already created peak-like conditions for shippers and carriers in 2020. Now comes the actual holiday season, a huge unknown but still expected to generate staggering volumes. This report taps ecommerce logistics experts who discuss the extraordinary challenges facing shippers this Q4.
It began in 2009 as two cousins selling winter outwear from their uncle’s company at mall kiosks and fairs in the Philadelphia area. Today, JustBrand Ltd is a successful stable of innovative, interrelated seasonal apparel products.
Learn how the founders launched the company, added brands, grew and expanded into new channels.
The State of the Ecommerce Facilities Services Industry Study analyzes how leading ecommerce companies are managing and improving their facilities, warehouses and logistics strategies and operations. It covers best practices and benchmarks in areas such as strategies, technology and innovation and operations and labor.
One impact of the continuing COVID-19 crisis is omnichannel fulfillment operations need to do more with less to comply with safety protocols and restrictions. This special report explores different factors behind system decisions in light of the pandemic, with a particular focus on workforce limitations and unpredictable demand.
What will the world of ecommerce operations and fulfillment look like after World Health Organization declares the COVID-19 pandemic ends? The answer, like predictions of that date, is uncertain. But industry experts firmly believe that the seismic shifts that began in February 2020 will create a new normal in ecommerce operations.
With shipping and delivery such a critical piece of the customer experience in ecommerce, you need to choose the right carrier partner – or partners – that meet your business needs and fit your budget. Hear from shippers about how they determine the best fit and mix of service level and cost, and how they work with their carrier partners.
Small merchants can transform their shipping and mailing operations into an asset rather than a nuisance and cost center. A focus on quick wins that add up over time can fatten your profit margins while delivering increasingly better customer experiences. Learn how refining your strategy can lead to business improvement.
Whether customers are looking for something specific or simply just browsing online or in store, finding a sale is always a bonus. Through specials, retailers strategically place products where customers are sure to find them, physically and digitally. Here is how Lowe’s was able to significantly improve the complex process of producing print and digital circulars across its 400,000 SKUs