Thanksgiving Ecommerce Sales Hit Record $3.7B, Up 28% from 2017

| Mike O'Brien

Online sales on Thanksgiving Day were a record $3.7 billion, according to Adobe Analytics, up 28% from 2017, making it the fastest growing retail day in ecommerce history. It was also a very mobile-friendly holiday, with orders from smartphones representing 36.7% of all sales and driving 54.4% of site traffic, Adobe reported.

Holiday Season Ecommerce Sales Hit $31.9B to Date, Up 16.7%

| Mike O'Brien

Even before Thanksgiving, ecommerce sales are already off to the races this holiday season. From Nov. 1 to Nov. 20, U.S. consumers spent $31.9 billion online, according to Adobe Analytics, up 16.7% from 2017. More than $1 billion in sales were generated all of those 20 days, Adobe said, a new record, surpassing $2 billion on Nov. 20.

Adobe Acquires Magento Commerce

| Daniela Forte

Adobe announced plans to acquire Magento Commerce for $1.68 billion, integrating it into one platform for B2B and B2C customers globally. See how Magento will boost Adobe’s ecommerce capabilities and compliment its existing cloud platform.

Holiday Ecommerce Sales Up Nearly 15% in 2017

| Daniela Forte

The 2017 holiday season saw $108.2 billion in online sales, according to research from Adobe Analytics, up 14.7% from 2016. This figure paced slightly ahead of 2016’s 14.4% growth. Here is what the study also revealed about the holiday season.

Holiday Season Ecommerce Sales to Date Hit $65 Billion

| Daniela Forte

Holiday season ecommerce sales have been very strong to date, generating $65.15 billion, according to Adobe Analytics, an increase of 14.7% over 2016, with each day from Nov. 1 to Dec. surpassing the $1 billion mark. Here are some other results Adobe found through its holiday season analysis.