MCM CommerceChat Podcast

The Significance of Shops for Facebook, Sellers, Ecommerce

| Mike O'Brien

What is the potential for Facebook Shops? Could it be looking beyond transactions to a WeChat scenario creating a total consumer experience? In this MCM CommerceChat podcast, Andrea Szasz, a principal analyst at Kearney, talks about Facebook’s initiative and how it fits into the bigger picture of ecommerce in the COVID-19 era.

Ecommerce Sales Continued Explosive Growth in April

| Mike O'Brien

Driven by COVID-19 restrictions, ecommerce grew 49% between the early March shutdowns and the end of April, according to Adobe’s latest Digital Economy Index, with large gains in curbside and store pickup and e-grocery as the retail world continues to reset. Bazaarvoice also found ecommerce orders were up 96% in April year-over-year.

U.S. Ecommerce Sales Up 25% Due to COVID-19, E-Grocery Doubles

| Mike O'Brien

Driven by coronavirus impacts, U.S. ecommerce sales recently surged in a number of categories, with e-grocery sales doubling between March 13-15 compared to March 1-11, overall ecommerce sales rising 25% in the same comparison and BOPIS increasing 62% from a year ago, according to new data from Adobe Analytics.

2019 Holiday Season Takeaways and Ecommerce Marketing Action Items

| Greg Zakowicz

The 2019 holiday season has concluded, and once again ecommerce experienced record-breaking sales. But what made the 2019 holiday season so successful, and which trends have become the new normal? Analyzing the results does no good unless you implement the lessons learned to further your marketing program.

Ecommerce Sets Records Over Cyber Weekend, Stores See Slight Declines

| Douglas P. Clement

Total ecommerce sales hit $26.93 billion over Cyber Weekend, according to data from Adobe Analytics, as stores went in the opposite direction. Cyber Monday’s online spending reached a record $9.4 billion, up 19.7%, making it the largest online shopping day of all time in the U.S. Store sales dipped nearly 1%, according to RetailNext.

How to Boost Mobile App Downloads and Motivate Holiday Shoppers

| Mike Hann

As you scramble to finalize your plans and offers for the 2019 holiday season, there’s no better time to take a closer look at your mobile app and mobile commerce strategy. Here are ways to help you boost app performance, deliver the CX shoppers expect and increase app downloads prior to Cyber Weekend.

Alibaba Sets Another Singles Day Record With $38.4B in GMV

| Douglas P. Clement

Alibaba set another Singles Day record this year on 11/11/19, recording $38.4 billion in gross merchandise value (GMV) during the 24-hour promotion created as a reverse spin on Valentine’s Day 10 years ago, up 25% from last year. By comparison, Adobe is forecasting $29 billion in total ecommerce sales for Cyber Weekend 2019.