![peapod digital labs feature](https://multichannelmerchant.com/wp-content/uploads/2021/03/peapod-digital-labs-feature-300x159.jpg)
Peapod Digital Labs, Quotient Partner on Price/Promotion Tool
Peapod Digital Labs, a division of Dutch grocery giant Ahold Delhaize, has partnered with Quotient to develop a tool that helps retailers and CPGs reach more shoppers with their discount promotions by targeting programmatic media spend based on real-time analysis of loyalty and pricing data. Ahold has 2,000 stores in the U.S.