Alibaba Group Previews Plans around 2016 11.11 Global Shopping Festival
Alibaba Group has announced that as a continuation of the success of the Group’s inaugural 11.11 countdown gala last year, it will once again host a similar event this year in the hours leading up to the midnight start of the upcoming 2016 11.11 Global Shopping Festival. Here’s what Alibaba plans to do offline to get buyers to shop online this Singles Day.