While the relationship between shipping options and cart conversion or abandonment is well established, the extent of the impact is shown in stark detail in a new report from ecommerce platform provider BigCommerce. More than two-thirds of consumers said they’ve abandoned a purchase based on poor shipping options.
Prime Day, running for 48 hours on July 15-16, is expected to generate $5.8 billion in global sales, with an estimated 250 retailers drafting in its wake as more of them realize the huge potential. Also, Prime membership has grown to 105 million in the U.S., and electronics, home goods and apparel are the hot categories.
Firing back at Amazon’s move less than three weeks ago, Walmart is now offering free next-day delivery to customers in Phoenix and Las Vegas, with plans to expand to Southern California within days and 75% of the U.S. population by the end of the year. Walmart’s deal is mostly free: There’s a $35 order value threshold to qualify.
No sooner had everyone mostly adjusted to the new normal of two-day delivery across the continental U.S. than Amazon raised the bar yet again, signaling a move to free one-day shipping for its 100 million-plus Prime members. Amazon will be transitioning to one-day Prime delivery throughout 2019, starting in Q2.
Amazon may have raised the customer expectations bar, but the pressure has been kept up as merchants scramble to meet increased fulfillment demands. So how do you react and execute? Our MCM Outlook 2019 report gathers survey results and expert insights to help you focus your investments to compete and win.
The ecommerce delivery battleground is increasingly focused on who can best meet growing consumer expectations for experiences that are simple, fast, reliable and convenient. So how can you best satisfy their delivery wants? Here are 6 key insights from recent research to help you drive a positive delivery experience.