CPG Cambell's cans feature

CPG and its New Direction: Emerging vs. Legacy Brands

| Karla Crawford Kerr

The CPG industry is evolving faster than ever. Nearly everything about the category has changed, including the way brands develop and bring products to market. Also, inflation puts pressure on marketing budgets, loyalty is weakening and younger consumers have higher expectations and tend to be skeptical of advertising efforts.

PetSmart Acquires Chewy.com

| Mike O'Brien

PetSmart announced it would acquire Chewy.com in an effort to further enhance the online and in-store experience for both companies. See what this means for both companies as each move forward with this acquisition.