Holiday shopping continues to increase year-over-year. In fact, the National Retail Federation reported that holiday sales are expected to increase 4% this holiday season to $682 billion. See where shoppers are finding the information they need to start their holiday shopping and what their preferences are.
Influencers seem to be moving away from social platforms like Snapchat,YouTube and Twitter for platforms like Instagram and Pinterest that are more profitable. This infographic by Collective Bias offers an in-depth look at the current state of social media and where it is headed.
More than one in three millennials today have made a purchase based on promoted posts. See what is leading them to make these purchase decisions.