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Unwrapping the Holiday Social Shopper

Daniela Forte Content Manager
October 4, 2017

Holiday shopping continues to increase year-over-year.  In fact, the National Retail Federation reported that holiday sales are expected to increase 4% this holiday season to $682 billion. But where are consumers finding the information they need to start their holiday shopping?  This infographic by Collective Bias shares where customers are expected to find information to start holiday shopping and what they prefer.

RELATED TAGS: Holiday 2017, Social Media, Collective Bias

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For more and more companies, a cloud-based unified data solution is the way to make this happen. Custom cycling apparel maker Hincapie Sportswear has leveraged this capability to gain greater visibility into revenue streams, turning opportunities into sales more quickly while gaining overall operating efficiency. Download this ecommerce special report from Multichannel Merchant to more.
The Gift of Wow: Preparing your store for the holiday season - Netsuite
Being prepared for the holiday rush used to mean stocking shelves and making sure your associates were ready for the long hours. But the digital revolution has changed everything, most importantly, customer expectations. Retailers with a physical store presence should be asking themselves—what am I doing to wow the customer?
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