Helloworld Archives - Multichannel Merchant

Study Reveals Consumers Want Loyalty Program Shift

December 18, 2017 | MCM staff

Sixty-four percent of all consumers still find it appealing to earn points for purchases, but there is a need to shift the role loyalty plays within the consumer journey. Here are some of other expectations from consumers when it comes to loyalty programs.

Here’s How Marketers Can Make The Nice List This Holiday Season

October 18, 2017 | Meghan Holmes

Lines twisting around corners, midnight deal-hunting and the frantic pursuit of the perfect bargain. For decades, Black Friday has reigned as retail’s biggest shopping day. Here are ways to put interaction back into the holiday season between marketers and consumers.