Lane Bryant mall store

Ascena Retail Files Chapter 11 Bankruptcy, Latest Victim of COVID

| Mike O'Brien

Ascena Retail Group, parent of iconic women’s apparel brands Lane Bryant and Ann Taylor, has filed for chapter 11 bankruptcy protection and announced plans to shutter 1,600 of the 2,800 stores across its various chains in an effort to reduce its massive debt by $1 billion. The news comes weeks after an executive bonus windfall.

MCM CommerceChat Podcast

How Lane Bryant Puts the Customer First at Every Touchpoint

| Daniela Forte

Putting the customer at the center of everything a brand does is vital to success in retail and ecommerce. In the latest MCMCommerceChat podcast, Bruce Pullens, Director of Customer Strategy and Insights for Lane Bryant, discusses why a customer-centric approach is critical and what it looks like within his company. Listen to what Pullens has to say about how retailers can achieve this.

Dress Barn Parent Company to Close Up to 650 Stores

| Daniela Forte

Ascena Retail Group, the parent company for both Dress Barn and Ann Taylor, plans to close up to 650 stores in the next two years as a result of consumer’s shift to online shopping. See what the company’s next move is in light of these closures.