A survey by JDA Software found that more than half of U.S. consumers – 52% – ran into technical difficulties during Prime Day. Of that group, 27% either gave up without making a purchase or bought less than they had planned. Amazon is also facing allegations of raising prices on some products, with the FTC looking into it.
Reserve online, pickup in store (ROPIS) is a huge missed opportunity, especially for retailers who are selling oversized items, products that require a certain fit or other high-end, expensive goods. More retailers need to be exploring ROPIS as an option to drive omnichannel sales. Here are several benefits.