The recent Cyber Weekend was a boon for online mining of consumer data, with major social media players using cookies to track users’ activity across the internet, including of course ecommerce websites, often without permission, then sell the data to advertisers.
A unified commerce strategy goes a step further than omnichannel, delivering increased agility, personalization and flexibility by integrating all aspects of commerce and connecting back-end and front-end operations into a single cohesive system. Everything is brought together to enable a personalized experience across touchpoints.
While record spending is anticipated for back-to-school season this year, consumers may experience shortages in certain areas due to high demand, reduced inventories and ongoing pandemic-related supply chain and distribution issues, as well as fewer discounts.
Fabric, a provider of cloud-based headless commerce architecture, has raised $43 million in a Series A round led by Norwest Venture Partners, with additional participation from Redpoint Ventures and Sierra Ventures, coming months after its $9.5 million seed round. Funds will be used to expand its engineering, product and sales teams.
Consumers are giving brands a huge thumbs down when it comes to the overall shopping experience. According to a new study from Oracle and Customer Bliss, an overwhelming 82% of respondents said they had a disappointing or upsetting shopping experience, and 78% said they had been dissatisfied with a customer service experience.
Oracle has announced that it has entered into a definitive agreement to acquire NetSuite for approximately $9.3 billion. The proposed transaction is expected to close in 2016, and until the transaction closes, Oracle and NetSuite will continue to operate independently.
In a week heavy with retail financials from major companies, there were some clear winners and losers.
Oracle announced that it has signed an agreement to acquire Maxymiser, see what this will mean for both companies.
With 75% of consumers stating they have posted a negative comment on a social media site after experiencing poor customer experience, it is imperative now more than ever for retailers to get their contact center in sync with social media sites such as Facebook and Twitter.