Outdoor gear retailer REI has been at the forefront of recommerce, creating a successful channel by viewing returns not as a cost center but a revenue driver. It also helps REI achieve its sustainability goals while also spurring growth. Matthew Bergerson, REI’s DVP of returns and circular economy, talks about the company’s views on reverse logistics, circularity, sustainability and its customer ethos.
Recommerce platform Trove has raised $30 million in a Series E round, bringing its total haul to more than $150 million as integrates its software with major 3PLs, eyes European expansion and plans to add vertical categories later this year beyond its sweet spot of outdoor and luxury retailers and brands. Trove powers recommerce for Carhartt, lululemon, Patagonia, REI, Allbirds and Levi Strauss.
In recent years, a new wave of non-traditional, alt-commerce models has emerged, challenging our assumptions about consumer purchasing and preferences. Alt-commerce represents a radical shift in the way people buy and sell products. Innovation and technological advances, coupled with the need to foster closer customer relationships, have given rise to new selling channels.
Outdoor retailer giant and sustainability market leader REI announced plans to open a new circular Re/Supply location in Clackamas, Oregon in late August 2023. The new store follows REI’s Re/Supply store in Manhattan Beach, California, which opened in 2020. The new store location will feature lightly used gear and apparel that REI receives through its returns and trade-in programs.
When it comes to circular apparel, brands are not acting fast enough to make a difference in the race to a more sustainable approach for the fashion industry. Consulting firm … Continue Reading →