In an effort to continue the success of its popular loyalty program, which has more than 20 million members, Ulta Beauty developed a referral program to serve its omnichannel customers. See how this program is driving more loyalty from customers to the brand.
Ulta Beauty reported a 59.1% increase in ecommerce sales in the third quarter, even besting the impressive 56.3% growth in 2015. Here is what contributed to the ecommerce success and what it means for Ulta Beauty.
Kristin Bauer is responsible for working to drive efficiencies in Ulta Beauty’s current distribution centers but also the facility design, build and deployment of new distribution centers in its network. Read more about how she made great strides in operations in retail.
Top retailers use innovation to deliver an outstanding customer experience and set themselves apart. Here’s why Ulta Beauty won MCM’s Innovator of the Year.
Brands are going pink on Facebook by recognizing Breast Cancer Awareness Month with their products and/or promotional campaigns.
There are ways to phase in an implementation, simplify the learning curve, and accelerate the ROI. Many technology solutions today are built in a modular fashion, which makes it possible to add incremental functionality while mitigating the risks that can come with technology upgrades and modifications.
Ulta Beauty continues to enhance the online shopping experience with new releases of the platform, including a product Q&A platform called “Ask Ulta” on the site and the addition of brand stores to highlight collections and the rest of the assortment, as well as promote services like the Benefit Brow Bars.
Beauty retailer Ulta Beauty announced on June 24 the appointment of Mary Dillon as its new CEO and member of the Board of Directors effective July 1, according to a press release. Dillon will replace interim CEO Dennis K. Eck who will step down from his position at that time.