The Secret Fix for Mobile App Customer Retention

| Bob Moul

The first step in fixing the mobile app retention problem is acknowledging the situation and understanding why it exists. Few, if any apps are perfect on day one, but the rush to bring an app to market, and an inability to know precisely how audiences will respond, both put pressure on companies to launch apps whether they are ready or not.

Amazon Tops Walmart in Brand Ranking

| Daniela Forte

Amazon topped Walmart with a brand value of $45.7 billion and saw its value grow by 34% while Walmart grew by 5% to $36.2 billion in a top brand ranking, according to an article on AdAge.com. The ranking done by BrandZ Ranking, credits Amazon’s operational swiftness for its financial success.

Wal-Mart Tops Fortune 500 List

| Erin Lynch

Wal-Mart landed back in the top spot of the annual Fortune 500 list in 2013 after it reportedly earned $469 billion in revenue, according to the list.