Amazon Makes Changes to Seller Policies

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Amazon is implementing new seller policies this month aimed at making the shopping experience easier on the site, while also protecting consumers.

Business Insider reported the policies include new rules around titles for listings, and requirements on price-per-unit information of consumable items for both new and existing sellers.

Sellers are now required to enter a value for how much of an item there is and the unit of weight measure (ounce, pound, etc.), as well as the total count.

The categories most impacted by this change are beauty, makeup, health, dietary supplements, baby food, grocery and shaving cream.

Amazon also will require sellers listing phone cases or accessories to also include compatibility information. This means that sellers will have to list in words exactly which models the item is compatible with, not just relying on visual images or other forms of identification to clue in shoppers.

Also, beginning on June 22, sellers using listing names, otherwise called an ASIN (Amazon Identification Number) that don’t comply with its rules will be penalized, without specifying. Listing names shouldn’t have emojis in them, for example, Amazon said.

Listings that aren’t compliant will be nearly impossible for customers to find in the search function on Amazon’s website.

“Our research shows that the ASIN titles that violate our policies result in a poor customer experience,” Amazon said in a seller forum post, according to Business Insider.

Amazon told Business Insider it is focused on great customer experiences and working in partnership with sellers to deliver those experiences.


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