Back-to-School Shopping Happening In Store for Millennial Parents

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Sixty-five percent of millennial parents today believe that shopping in-store enables them to efficiently remain within their budget goals compared to when they shop online. A majority of these parents (72%) plan to do back-to-school shopping in store rather than online.  This infographic by Citi Retail Services shows how millennial parents will be shopping this back-to-school season.

 

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