With May 25 just around the corner, there is a lot of buzz around how all internet data is collected and used as well as how it is shared to serve ads to its users. This infographic by Applift and mparticle takes a look at what GDPR means and how each of the data types will evolve as the industry moves closer to the enforcement of the new law.
Data privacy will become a main concern as GDPR comes into full effect with questions about how the new legislation will change how the industry will work with first, second and third-party data.
