Several retailers jumped on the April Fools Day bandwagon on various channels – primarily through email marketing, to promote products, discounts and just plain fun.
Here is a compilation of what retailers did:
Amazon partied like it was 1999 on its website, we think singer, songwriter Prince might have liked this:
High Country Gardens was promoting this “Little Shop of Horrors” inspired plant on their website:
In an email, Zulily provided its customers with a last minute prank idea and like other retailers used the term “No Joke” for their promotions:
In its email subject line, Express was very clear that they were not joining April Fools Day pranks and promoted their discounts:
The Children’s Place is “No April Fooling” with its April savings in its email marketing:
Ann Taylor Loft told its customers in its email subject line that “Today, nothing’s on sale”:
Kohls fooled their shoppers in an email with Free Shipping every day:
Uno Alla Volta used the “No Joke” reference in its email subject line for April Fools Day:
Vermont Teddy Bear promised its customers it would be “Selling Real Live Bears” in its email subject line:
On Instagram, Nordstrom Rack told its customers “We’re Not Foolin” with its clearance:
In a video, Target had some real fun with its customers by unveiling its “Fanny Basket” for in-store shopping: