With 75% of consumers more likely to buy from retailers that personalize the shopping experience and 24 out of 25 retailers saying personalization is in the top three of business priorities for 2017, it’s important for retailers to know what they should and shouldn’t do when it comes to personalization.
This infographic by SLI Systems provides the do’s and don’ts to ecommerce personalization.
One of the most difficult challenges in personalisation is picking the right engine behind the process. In most cases there is a need to combine several services in order to cover all segments of eCommerce personalisation properly. In Fashion, things are particularly complicated as they include more variables than in any other niche. Although there are some really advanced platforms operating in that segment, there are only a few that are really producing the results that are satisfactory enough. Dressipi http://dressipi.com is a good example of a competent platform as it has the capabilities to cover all necessary segments of the niche.