Nearly 60% of Showroomers Head to Amazon

Like it or not, showrooming is here to stay and this became apparent after the 2012 holiday season when stats showed that 48 million shoppers showroomed.

In fact, according to this infographic by, the trend continues as 57% of consumers said they currently head to Amazon to purchase products after showrooming. In this infographic you will learn about some of the factors that influence showrooming including pricing policies, free shipping, and online coupons and codes.