Levi Strauss & Co. announced the launch of its new online virtual stylist feature on Levi.com and Facebook messenger. The new feature provides consumers with a personalized shopping experience.
The virtual stylist, which is powered by mode.ai and personalized fit data from TrueFit, provides the in-store expertise in the hands of every consumer. It is built with the help of artificial intelligence. Users are able to receive fashion advice throughout the site, on either their mobile devices or laptop.
Levi’s chatbot goes beyond algorithms to incorporate real-life training at Levi’s in-store stylists receive. The virtual stylist poses questions like, “How would you like your jeans to fit through your hips and thighs?” It helps consumers preferences with leg shape, rise and stretch.
The virtual stylist allows consumers to use Facebook messenger to crowd-source their shopping decisions using a “Share” function that lets them send product options to their friends who can vote for their favorites and comment on products.
There is also a “See It Styled” function using image recognition technology to bring up a gallery of user-generated photos, allowing consumers to see how others are wearing Levi’s jeans.
The launch of the virtual stylist is part of the company’s larger push to invest in its ecommerce business and in new technologies that will improve the shopping experience and drive online sales.
“We are on the leading edge of a challenge that all retail companies face today – how to create a seamless and personalized shopping experience for consumers, and new technologies like our Virtual Stylist are integral to that evolution at LS&Co.,” said Marc Rose, Executive Vice President and President of Global Ecommerce at LS&Co.” “No matter where the consumer chooses to shop, we want to give them a personalized experience that leverages our expertise in fit and style to address the biggest challenge of finding the pair of perfect-fitting jeans.”